Wednesday, March 03, 2004

source: Yahoo News

Sweeps Wrap: "Top Model" in Vogue
Tue Mar 2, 7:15 PM ET

UPN, meanwhile, had one of the biggest sweeps success stories with America's Next Top Model. The Tyra Banks (news)-hosted reality series, averaging 6.5 million viewers since its January second-season premiere, kept climbing, hitting an all-time high of 7.6 million last week and taking down WWE Smackdown! as the netlet's signature show.

"Top Models has turned into a monster," CBS chairman and CEO Leslie Moonves said Tuesday. (CBS and UPN share corporate ownership, hence the compliment.)

The show should help UPN edge the WB in the sweeps among total viewers, averaging 3.91 to the Frog's 3.9 million through Monday. The two netlets are tied in the 18-to-49 race.